15% OFF EVERYTHING! Use code: PAYDAY15 Shop now

Anew Smoothing Serum

Anew Smoothing Serum
Anew Smoothing Serum
Anew Smoothing Serum
Anew Smoothing Serum
Anew Smoothing Serum
Anew Smoothing Serum

Product description

All you need to know:
Forget fillers and add Anew Smoothing Serum to your daily beauty routine instead.

Formulated with 0.1% pure retinol, this serum will help to smooth and resurface the look of skin, fast!

Too hard to believe? We’ve got the proof.

In 3 days: it helps to visibly smooth the surface of skin.*
In 2 weeks: it helps retexture the look of skin and smooth the appearance of wrinkles, with up to 60% improvement in texture.**
The best bit… it dramatically improves skin appearance with continued use**.

Let’s wave goodbye to wrinkles together!

30ml

Why you’ll love it:
• This retinol serum has been co-created with dermatologists and scientists.
• It contains 0.1% pure retinol and is effective in helping to reduce the look and feel of wrinkles.
• It’s powerful yet gentle and is perfect for all skin types, from first-time users to retinol fans.

*Based on a Consumer Study with 120 participants.
**Based on a Clinical Efficacy Study with 10 participants.

What’s in:
0.1% pure retinol to help smooth and resurface skin.

What’s out:
Worrying about wrinkles at any age.

How to use it:
Apply nightly
Massage this serum onto your cleansed face and neck every evening.

Seal it in
Follow this serum with your favourite Anew moisturiser to lock in the wrinkle-smoothing ingredients.

Don’t forget your sunscreen
When using retinol, it’s important to always apply sunscreen the following morning!

£23.00
Anew Anti-Wrinkle Smoothing Serum Your color match
Out of Stock
Free Standard Delivery

Free Standard Delivery

Free Returns

Free Returns

Next Day Delivery

Next Day Delivery

Klarna
1
Choose quantity
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • Done

Recently Viewed

Customers praised this smoothing serum for making skin feel soft, smooth, and well-hydrated. Many reported visible wrinkle reduction and improved texture, with one saying "makes my skin so smooth less wrinkles." While effective for most, some noted it takes time to see results, and a few experienced allergic reactions or skin dryness.

  • 5 stars: 61 (66%)
  • 4 stars: 9 (10%)
  • 3 stars: 10 (11%)
  • 2 stars: 5 (5%)
  • 1 star: 7 (8%)
K
Karen Howling

This serum is great for making my face feel really smooth, and treating the dry areas. I wouldn't say it helps with wrinkles, but for me, having smooth, well hydrated skin is more important. I love this serum

J
June C.
Soothing cream

I like this cream,it's light and non sticky.

C
Clare W.
This is definitely working, I�m

This is definitely working, I'm really pleased with it.

G
Georgina H.
Excellent, does what it says

Excellent, does what it says

T
Tracey M.
Disappointed

I had allergic reaction to this product and others I purchased.returned all , not a good experience!!! Had to chase it up three times

S
Sue S.
Anew anti-wrinkle smoothing serum

This is amazing it really does work I'm very pleased with the results will continue to buy this

L
Larisa K.
Quite a nice product. At

Quite a nice product. At 45 with tight skin no wrinkles within a week of use. Easy to apply with a smooth nourishing texture

B
Beryl N.
Excellent coverage and economical

Excellent coverage and economical

M
Mary Y.
does what it says on

does what it says on the bottle, amazing

J
Jacky G.
I have used this product

I have used this product for many years and I have so many people cannot believe my age. I am 72 and I love my skin. Wrinkle free. I can only put this down to using Avon Anew anti-wrinkle serum. I love it.

K
Karen H.
Makes my skin feel silky

Makes my skin feel silky and soft and yes it really does help to diminish wrinkles or at least it softens them to make them less visible.

K
Katherine B.
Saw and felt no difference

Saw and felt no difference around my eyes very disappointing

N
Nicola P.
My daughter loved this product.

My daughter loved this product.

G
Gill A.
It works!

This anti-wrinkle serum actually works. It appears to smooth out some of the lines. It goes on easily too.

L
Linda E.
Anti Wrinkle Serum

I've been using this product for several years in my top lip to keep the lines from getting more pronounced, at the moment it's working!

A
Amanda W.
Very happy

Very good product, leaves skin feeling silky & helps reducing the look of wrinkles

s
sarah w.
Quick delivery

Quick delivery

S
Sarah W.
Definite wrinkle reduction and skin

Definite wrinkle reduction and skin looks less stressed

C
Carol R.
I would like to review

I would like to review the product but I still haven't received it. I had an email from Evri see attachment,that it was going to be delivered . Unfortunately it never arrived. I will be seeking a refund from PayPal.

M
Michele E.
Smooth skin

I love this I've bought it before and came back for more
It's so light and non greasy when applied. Makes my skin look brighter

J
Jayne M.
Suites my skin better than

Suites my skin better than the Boots equivalent

R
Rachel K.
Very nice product, smooths skin

Very nice product, smooths skin and leaves a nice bloom. Excellent value too, as good as any premium brands I have used previously.

P
Patricia M.
I have been using this

I have been using this product for several years and am pleased with the results. Wrinkles appear smoother. Product is easy to apply

R
Rachel C.
Great serum

Lovely serum, skin looking healthy, seems to moisturise straight away, not much needed.

A
Angela G.
Perfect. Smells amazing

Perfect. Smells amazing

D
Dianna H.
Wrinkle buster

I have used this on my eyes for years and it works very well. The lines have reduced and makes my skin smooth a must for anyone over 50

R
RHONA G.
Love it

Love it

S
Sandra R.
Nice smell easy to apply

Nice smell easy to apply

M
Margaret G.
Feels nice on skin

Feels nice on skin

C
Christine C.
Skin feels soft , smooth

Skin feels soft , smooth and fresh

l
linda m.
Used for a few days,

Used for a few days, nice feel, can't say I see any improvement

M
Marilyn T.
A little goes a long

A little goes a long way. After only 3weeks, too early today whether there is any difference to appearance.

J
Jodie F.
Fanstastic

I bought this product with a day and night face cream set and absolutely love them all. Speaking to my mum I mentioned how in the past I felt I was putting face cream on "just because" and not seeing the benefit. This I felt and saw almost straight away.
Fantastic

D
Deirdre T.
Happy Customer

I have only used it a few days but I. Can see an improvement already, I am very pleased with this product

W
Wilma C.
Feels nice on my skin

Feels nice on my skin and have definitely see difference in lines around my mouth ??