Anew Platinum Lift & Tighten Day Cream - 50ml

Anew Platinum Lift & Tighten Day Cream - 50ml
Anew Platinum Lift & Tighten Day Cream - 50ml
Anew Platinum Lift & Tighten Day Cream - 50ml
Anew Platinum Lift & Tighten Day Cream - 50ml

Product description

All you need to know:
Want to see lifted, tightened skin? Try Anew Platinum Lift & Tighten Day Cream - now with Triple Collagen Action to help boost, build and protect your collagen reserves. The best bit? You’ll see impressive results in 1 day*!
 
The upgraded formula, backed by 20 years of collagen longevity research**, uses award-winning Protinol™, Phytol, a new Lifting Active; and a modernised UV filter system with SPF 30 to help future-proof your collagen reserves. After 1 day, your skin starts to look and feel lifted; and after 3 weeks, your skin will look sculpted, tightened and defined*.

When skin ageing, collagen depletion and loss of plumpness prove inevitable, skinvestments become non-negotiable.

50 ml

Why you’ll love it:
• Ideal for skin age 50+ - this moisturiser is co-created with dermatologists and scientists; and is specially designed to help slow down collagen loss and the appearance of signs of ageing**.
• In 3 weeks, it helps improve skin hydration by 41%, firmness by 13%, elasticity by 11%, and reduces line and wrinkles by 20%***.
• 90% of women who used the new product formula confirmed they noticed a significant improvement and that it improved their skin's elasticity*****.

How to use it:
After cleansing, massage this collagen-boosting day cream into your skin in an upward and outward direction.

At night, complete your skincare routine with Anew Platinum Lift & Tighten Night Cream.

Want to boost your results? Use Anew Skin Renewal Power Serum before your face creams. 74% of women saw and felt better results after adding this face serum to their routine****.

 

*Based on consumer study with 120 participants over 3 weeks
**Anew Core creams support Collagen longevity and are designed to prolong collagen’s cycle. Based on in-vitro testing on skin cells
***Based on a clinical efficacy study
****Based on a 2 week consumer study with 125 participants when serum was added in week 2
*****Taken from a consumer study with 360 participants over 3 weeks.

£20.00
Out of Stock
Free Standard Delivery

Free Standard Delivery

Free Returns

Free Returns

Next Day Delivery

Next Day Delivery

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Recently Viewed

Customers praise the day cream for its light, non-greasy texture with SPF30, saying it "feels lovely" and "soaks into skin quickly." Many long-term shoppers report smoother skin and reduced lines. However, some recent buyers note the formula has become thinner and more heavily scented, with concerns about consistency changes affecting nourishment.

  • 5 stars: 488 (75%)
  • 4 stars: 77 (12%)
  • 3 stars: 31 (5%)
  • 2 stars: 18 (3%)
  • 1 star: 35 (5%)
A
Anonymous

Been using this cream for ages and the night cream fantastic.

J
Joan Steele

Good quality and good value day cream.

A
Anonymous

Not tried this before but love it ih has a lovely soft creamy touch to it . Not only that your skin feels lovely after you put it on .

A
Anonymous

Feels great

S
Susan Bellerby

Love this cream. I like the spf30. For me, it's the perfect texture, as I don't like a thick cream. It's so easy to apply. And I like the scent too.

A
Anonymous

love this cream, easy to apply and has SPF as well

A
Anonymous

Nice and light and goes into the skin easily

A
Anonymous

This was a fantastic cream, which I've used for years and recommended to loads of people but now they've changed the fragrance and it's too strong and just not very nice. Sadly, I won't be buying it again.

J
Janet Coyle

Use to wear this cream years ago was so glad when I happen to see it iadvertised again luv it x

A
Anonymous

I have regularly used this for years now and am thrilled with the results. Smoother skin. Less lines. Great results

A
Anonymous

I have been using this night cream for many years and now that I am older, 75, find it suits my skin well and help to keep it moisturised over night.

A
Anonymous

I have been using this day cream for many years and find it very helpful for my ageing skin care routine. I am 75 so this cream suits my needs.

A
Anonymous

I wasn't sure the first time I used this as it seems thinner than I have had before. However some dry skin issues I had have cleared up now with using it. Overall pleased.

A
Anonymous

Changed the formula lot more thinner and strong perfume smell. Not as good as old formula won't buy again.

A
Anonymous

Very nice cream.

B
Barbara Carr

Good

R
Rowena Dean

Lovely smell makes my face feel so soft good
Base for make up early days but I think it is smoothing my lines .

W
Wendy Dunn

Lovely smell, skin absorbs it well and it is easy to rub in. Makes your skin feel good.

L
Lynn McCabe

Use it daily . Love the texture . It has 30 spf . Affordable price ..

A
Anonymous

I have been using platinum day and night cream since it first. Some out and at 81 still get compliments about my skin.

J
J LEWIS

I have been buying this product for a few years now and it has been super BUT my with my last delivery I noticed the cream is a lot thinner. It doesn't feel nice or sit nicely on my skin.
Have you changed the product or do I have a faulty pot?
If you have changed it, PLEASE put it back to how it was :(

C
Caroline Shepherd

Lovely cream, nice and light, lightly scented, my go to cream.

T
Tracy Baxter

I have used Anew day cream from day one. I’m guessing 30 years. It’s usually amazing silky smooth and leaving my skin refreshed and youthful 😉. However, the pots I received in my last order should have been sent back, the formula is very wet and feels like you are slapping it on your face and then the skin feels tight and dry. I’m glad you are putting the survey out as if you have changed the formula I won’t be ordering again….is it a batch that has been in an incredibly hot van and separated? I did refrigerate to no avail. I hope this helps.

M
Maureen Owen

I much preferred the original cream the new formula is much thinner and seems runny, I liked the thickness of the original formula I always felt I had cream on but not with the new one.

P
Pamela Brady

Great smooth cream. Not messy. Feels good.

E
Elaine Beardmore

Perfect for my skin

A
Anonymous

I've been using this for a while and liked it very much. They have now changed the formula it's terrible it's much thinner now and has a strong perfume smell. Will not be ordering again.

A
Anonymous

Been using the cream since it's introduction
It works very well for me

A
Anonymous

I have used this for some years on my dry skin, perhaps now it would be nice if they upped the UV protection to 40 or 50%. In an every other aspect I really like it.

A
Anonymous

Have been using Avon products for years and am very happy with the condition of my skin.
They leave a lovely feel with no greasy residue.
I am currently also using the eye lift and lightening duo which is definitely working to open up my eyelids. Will continue to keep using the products.

D
Deborahlgregory

Why change? Or at least if you do keep the smell the same. I’ve been using this great product for over 15 years, but they seem to have changed the formula recently including the scent and I just don’t like it. Unfortunately will have to find an alternative, shame.

A
Anonymous

Love this cream it is a firm favourite with me