Anew Ultimate Firm & Supple Day Cream - 50ml
Product description
All you need to know:
Want to see firm, supple skin? Try Anew Ultimate Firm & Supple Day Cream - now with Triple Collagen Action to help boost, build and protect your collagen reserves. The best bit? You’ll see impressive results in 1 day*!
The upgraded formula, backed by 20 years of collagen longevity research**, uses award-winning Protinol™, Phytol, a new Firming Active; and a modernised UV filter system with SPF 30 to help future-proof your collagen reserves. After 1 day, your skin will feel firmer and more supple; and after 3 weeks, your skin will look regenerated and wrinkles visibly reduced*.
When skin ageing, collagen depletion and loss of firmness prove inevitable, skinvestments become non-negotiable.
50 ml
Why you’ll love it:
• Ideal for skin age 40+ - this moisturiser is co-created with dermatologists and scientists; and is specially designed to help slow down collagen loss and the appearance of signs of ageing**.
• In 3 weeks, it helps improve skin hydration by 42%, firmness by 12%, elasticity by 11%, and reduces line and wrinkles by 21%***.
• 90% women who used the new product formula confirmed they noticed a significant improvement and that their skin was deeply moisturised and nourished*****.
How to use it:
After cleansing, massage this collagen-boosting day cream into your skin in an upward and outward direction.
At night, complete your skincare routine with Anew Ultimate Firm & Supple Night Cream.
Want to boost your results? Use Anew Skin Renewal Power Serum before your face creams. 74% of women saw and felt better results after adding this face serum to their routine****.
*Based on consumer study with 120 participants over 3 weeks
**Anew Core creams support Collagen longevity and are designed to prolong collagen’s cycle. Based on in-vitro testing on skin cells
***Based on a clinical efficacy study
****Based on a 2 week consumer study with 125 participants when serum was added in week 2
*****Taken from a consumer study with 360 participants over 3 weeks.
Recently Viewed
Highly-rated day cream with SPF praised for its non-greasy texture and moisturizing properties. Customers said it "soaks straight in" and leaves skin "brighter and softer." However, recent formula changes have disappointed long-time shoppers who find the new version "too thin and watery" with a stronger scent.
Great soft cream . new to me, but very pleased with it.
Again best cream
Great cream, highly recommended
Been using this since I was 50 I am 80 now and still using it
Absolutely love this stuff! Soaks straight in... can't comment on wrinkles but my skin is definitely brighter and softer
The formula seems to have been changed. It’s now too thin and sloppy.
A great texture with not too much of a scent. Doesn't leave skin greasy and as the saying goes, it does what it says on the tin
Even though the cream suits your skin, never sure if there may be some thing different that may suit.
Lovely texture and smell. Not greasy.
I have used Avon products for as long as I can remember. Recently tried switching to a different brand, but my 61 year old skin was not happy, so it’s back to Anew for me!
I’ve used Avon for ****a great many years. It’s served me well. Even when living abroad, being able to get my regular Anew range was great.
Updates to their products to come into line with other brands. One thing we know for sure, there’s a reason Avon are still here.
This lovely cream is gentle yet effective and does exactly what it says.
It is very good, as i are most Avon product s.
Been using this for years. I think it's gone thinner/watery not as thick as previously but im still using it. Don't change it any more.
I have used this for a few years and often have people tell me I look a lot younger than I am
Previously I was very happy with this face cream. However Avon have changed the formula and the new cream is horrible. Very very light, doesn’t leave the skin moisturised any longer. My skin gets flaky within an hour. Please bring back the old formula.
I love the cream but u keep delivering it to wrong address
Absolutely love this. I have tried so many different brands and this is as good as some of the expensive ones. Great price, my skin feels really good and it smells so lovely. Just started using the night cream too.
Im being asked to review something I havent received. Its late Im getting contradictory emails. Some asking for a review and others saying its on its way. Totally confused!! Toni
Avon have changed the cream and it is awful and had to return. Why change it as it was a brilliant cream before? Is it to save money as it is now a runny consistency and not thick like before?
Pleasant cream to use...not sure it has that much effect
Have used this for a long long time and loved it but now the formula has changed it’s awful. Very runny now and the strong perfume smell it has now affected my eyes won’t use again.
I love the cream have used it for years. Pitty it keeps being delivered to wrong address.
Very nice to put on and leaves skin soft
Why do you have to improve something that works!!. Have now received the new improved version of this face cream and I do not like it as much as the original one it does not feel as good on the good and sinks in to quick
Great
As usual very good
Absolute rubbish, bring back the original ,because we ladies deserve the best
Amazing cream. Starting to see results already
This product lovely makes my skin rrally smooth nice fragance to it
This product isn’t as good as it used to be.
Lovely cream i use it everyday i also use the night cream .
excellent product