Anew Ultimate Firm & Supple Day Cream - 50ml
Product description
All you need to know:
Want to see firm, supple skin? Try Anew Ultimate Firm & Supple Day Cream - now with Triple Collagen Action to help boost, build and protect your collagen reserves. The best bit? You’ll see impressive results in 1 day*!
The upgraded formula, backed by 20 years of collagen longevity research**, uses award-winning Protinol™, Phytol, a new Firming Active; and a modernised UV filter system with SPF 30 to help future-proof your collagen reserves. After 1 day, your skin will feel firmer and more supple; and after 3 weeks, your skin will look regenerated and wrinkles visibly reduced*.
When skin ageing, collagen depletion and loss of firmness prove inevitable, skinvestments become non-negotiable.
50 ml
Why you’ll love it:
• Ideal for skin age 40+ - this moisturiser is co-created with dermatologists and scientists; and is specially designed to help slow down collagen loss and the appearance of signs of ageing**.
• In 3 weeks, it helps improve skin hydration by 42%, firmness by 12%, elasticity by 11%, and reduces line and wrinkles by 21%***.
• 90% women who used the new product formula confirmed they noticed a significant improvement and that their skin was deeply moisturised and nourished*****.
How to use it:
After cleansing, massage this collagen-boosting day cream into your skin in an upward and outward direction.
At night, complete your skincare routine with Anew Ultimate Firm & Supple Night Cream.
Want to boost your results? Use Anew Skin Renewal Power Serum before your face creams. 74% of women saw and felt better results after adding this face serum to their routine****.
*Based on consumer study with 120 participants over 3 weeks
**Anew Core creams support Collagen longevity and are designed to prolong collagen’s cycle. Based on in-vitro testing on skin cells
***Based on a clinical efficacy study
****Based on a 2 week consumer study with 125 participants when serum was added in week 2
*****Taken from a consumer study with 360 participants over 3 weeks.
Recently Viewed
This day cream with SPF30 is praised for its lightweight, non-greasy texture that absorbs quickly. Customers said it "makes skin feel soft and smooth" and provides excellent value. However, many long-term shoppers report disappointment with a recent formula change, describing the new version as "thin and watery" versus the previous "thick and luxurious" formula.
Great soft cream . new to me, but very pleased with it.
I love the cream have used it for years. Pitty it keeps being delivered to wrong address.
Very nice to put on and leaves skin soft
Why do you have to improve something that works!!. Have now received the new improved version of this face cream and I do not like it as much as the original one it does not feel as good on the good and sinks in to quick
Great
As usual very good
Absolute rubbish, bring back the original ,because we ladies deserve the best
Amazing cream. Starting to see results already
This product lovely makes my skin rrally smooth nice fragance to it
This product isn’t as good as it used to be.
Lovely cream i use it everyday i also use the night cream .
excellent product
Very good cream and affordable price.
I prefer this to any other cream. It is not too greasy. I find it difficult whe Avon chamge or drop producys. Sadly, this has happened to much of the Anew range and also favourite perfumes ( amd Black suede original) If this face cream goes there will be little reason for me to look on Avon websote .
I've used this moisturiser for years, but the new formula is awful. It used to feel thick and luxurious, and my skin felt well moisturised all day. Now it's thin, watery and has a very strong smell. My skin feels dry immediately after applying. I've returned for a refund; so disappointed to have to find a new moisturiser.
I have used it for about a year now .I get on very well with it. It has firmed my face very well.
Been using this product for years, formula must have changed as seems more like a lotion than a cream, thinner consistency
It is not firm and supple ___ It is runny and liquid I have used this for years and hope you will revert to the previous fodmula.
My favourite go to face cream. Light and non greasy. Smells nice but not overpowering. I also bought the night cream to match.
Very good
I’ve used this cream for years and loved it, but Avon seem to have changed the formula. It used to be thick and my skin felt well moisturised after using it, but now it is thin and my skin feels really dry. It used to feel luxurious and like a high-end moisturiser, now it feels cheap and has a very strong smell. So disappointed and will have to find a new moisturiser elsewhere now.
Its the best..
I bought this because the Anew Ultimate Firming Cream SPF25 was discontinued. It is useless as a day cream, so light it just disappears straight away, no good as a base for a foundation.
Why do all the good products get discontinued (the Anew Supreme Dual Elixir is another example)?
Nice creamy texture, goes on well and easy absorbed. Makes your skin feel great, smells nice too!!!
I have used this cream for years now and can highly recommend it for sensitive skin. It leaves the skin feeling soft and has SPF content too.
Excellent cream would recommend
Was disappointed when I went to use this Anew day cream the smell is horrible , have been using this product since I was in my twenties I am now 70 I have loved this product what have you done to this beautiful brand that I have been using for years, yes you have updated it in the passed and it’s still been amazing But Not Now I would return it but don’t have the packaging . VERY DISAPPOINTED I Won’t Buy this product again.
And you have done the same to the NIGHT CREAM .
I have been buying this for years and they must have changed the recipe as and it's very watery and I was really disappointed 😞
Good quality foundation
I love Avon Anew day cream and have been using it for over 25 years. It is the only day cream that doesn't make my nose greasy.
Nothing more to say its a great product
Right product